The mystery of Milk.com — and what it might be worth

By Alex Mayyasi

Published September 11, 2025 at 5:06 PM EDT

People buy and sell memorable domain names, like tv.com or cool.com, sometimes for millions of dollars. Planet Money explores why one premium domain — milk.com — is curiously undeveloped.

Alex Mayyasi

Support nonprofit, fact-based public service journalism

WEKU depends on support from those who view and listen to our content. There's no paywall here. Please support WEKU with your donation.

Contribute now

Related Content

NPR News

They want a COVID shot to protect their health or at-risk family. They can't get it

Rob Stein

Though the FDA narrowed criteria for the shots, many people still want them, to avoid illness and protect vulnerable family members. Some are turned down at the pharmacy or have to jump through hoops.
NPR News

Jazz head at Kennedy Center is the latest firing at the beleaguered arts institution

Anastasia Tsioulcas

The firing of Kevin Struthers is the latest in a line of dismissals and resignations at the D.C. arts behemoth.
NPR News

Senate Republicans turn to 'nuclear option' to speed confirmation of Trump nominees

Barbara Sprunt

The change will allow certain nominees to be confirmed in groups rather than by individual vote. It follows months of GOP complaints that Democrats were dragging out the confirmation process.
The music of Latin jazz pioneers lives on through sheet music from a small publisher

Kerry Klein

Steve Alcala, a music teacher and trumpet player, fell in love with Latin Jazz, but very little sheet music was available to help his students learn. So he started a sheet music publishing company.
Scientists celebrate a decade of listening to black holes

Nell Greenfieldboyce

Researchers have spent 10 years improving the massive detectors they use to catch shockwaves from colliding black holes. Now the science is precise enough to test one of Stephen Hawking's key ideas.