© 2022 WEKU
Central and Eastern Kentucky's Radio News Leader
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations

Sponsorship Blog

Corp Support Blog Header (600 x 150 px).png
  • September 15, 2022
    Marketing is an ever-evolving process. Even a successful marketing strategy can benefit from a refresh now and then. WEKU sponsorship is perfect way to enhance your marketing approach and achieve better results over the long-term. More . . .
  • August 12, 2022
    The Spring 2022 Nielsen Ratings are in and WEKU has garnered the top share of the Lexington market for mornings, both on weekdays and weekends. And, WEKU is ranked second in the Lexington market overall (from Monday-Sunday 6 am -12 midnight). More . . .
  • July 28, 2022
    Aesop's Fable "The Tortoise and the Hare" is a fitting representation of how public radio sponsorship works. While there are some exceptions, especially for event-related messaging, public radio branding messages are most effective when they are repeated over a period of several months. The adage "slow and steady wins the race" and "work smarter not harder" both apply here. More . .
  • July 14, 2022
    You see it all the time on social media. A friend has a problem they need to solve and they ask for recommendations from people they trust. Whether it's plumbers, HVAC experts, veterinarians, dentists, or suppliers of mulch, internet services or landscaping services, finding a reputable business is a recurring need. More . . .
  • June 30, 2022
    As we prepare to celebrate Independence Day, it's worth keeping in mind the role that independent media plays in our democracy. An informed and engaged public is a critical part of our democratic infrastructure. More . . .
  • June 2, 2022
    In addition to our primary mission of providing reliable news, information and entertainment to public radio listeners throughout Central and Eastern Kentucky, WEKU sponsors can count on WEKU to deliver results. More . . .
  • May 19, 2022
    In April of 2022, public radio corporate support representatives got together as part of the "Why Radio: Making the Case for Corporate Support" roundtable hosted by Greater Public to discuss the best ways to articulate public radio’s unique marketing power to clients and prospects. More . . .

  • May 5, 2022
    Your brand is what you are known for. It's who you are and what you stand for in the marketplace, workplace and broader community. Whether you live out the values that brand represents--or align your brand with sources of propaganda, misinformation, hate speech or politically motivated content--matters. More . . .
  • April 21, 2022
    Change often starts with change-makers. NPR listeners are not only informed about what's going on in the world, but they take action based on that information. Seventy percent rate social responsibility as being "very important." More . . .
  • April 7, 2022
    "Minimalism," the idea of living more intentionally and focusing on what's most important, is getting a lot of attention. The pandemic has caused many people to re-examine their work and home lives and reorder their priorities. Focusing on clarity and purpose are an important part of intentionality. It also works for advertisers. More . . .
  • March 29, 2022
    According to The Lane Report, tourism groups and destination marketers just received $5.3 million in economic recovery funds to promote the Commonwealth's $8.9 billion tourism and culture industry. More . . .
  • March 17, 2022
    February saw a steady flow of seed and plant catalogs arriving in gardeners' mailboxes. Several sources have reported that gardening took root during the pandemic in a big way with some 18.3 million new gardeners. Indoor houseplants also seem to be making a big comeback. More . . .
  • February 24, 2022
    WEKU is a member of the Association of Kentucky Public Radio Stations, better known as KPR or "Kentucky Public Radio." The 14 member stations that make up the Kentucky Public Radio Network reach nearly all Kentucky counties, and portions of contiguous states, with a weekly audience of more than 600,000 listeners. More . . .
  • February 2, 2022
    WEKU received an early valentine from our listeners recently when Nielsen posted its Fall 2021 radio station rankings. Overall, the ratings show that WEKU continues to grow its share of the Lexington DMA (Designated Market Area), which includes 40 counties in Central and Eastern Kentucky. More . . .
  • January 25, 2022
    Sponsorship messaging on public radio brings with it a different set of rules than traditional advertising. The Federal Communications Commission (FCC) holds public media sponsor messaging to a higher standard than commercial radio ads in order to ensure the integrity of public radio broadcasts. More . . .
  • January 12, 2022
    When it comes to radio, winning means rising above the competition -- being heard. That's why an investment in WEKU Sponsorship makes sense. According to NPR's Fall 2021 Competitive Media Report, NPR is extremely well-positioned, both in terms of audience size and in standing out among its competitors. More . . .
WEKU depends on support from those who view and listen to our content. There's no paywall here. Please support WEKU with your donation.