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Sponsorship Blog

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  • May 19, 2022
    In April of 2022, public radio corporate support representatives got together as part of the "Why Radio: Making the Case for Corporate Support" roundtable hosted by Greater Public to discuss the best ways to articulate public radio’s unique marketing power to clients and prospects. More . . .

  • May 5, 2022
    Your brand is what you are known for. It's who you are and what you stand for in the marketplace, workplace and broader community. Whether you live out the values that brand represents--or align your brand with sources of propaganda, misinformation, hate speech or politically motivated content--matters. More . . .
  • April 21, 2022
    Change often starts with change-makers. NPR listeners are not only informed about what's going on in the world, but they take action based on that information. Seventy percent rate social responsibility as being "very important." More . . .
  • April 7, 2022
    "Minimalism," the idea of living more intentionally and focusing on what's most important, is getting a lot of attention. The pandemic has caused many people to re-examine their work and home lives and reorder their priorities. Focusing on clarity and purpose are an important part of intentionality. It also works for advertisers. More . . .
  • March 29, 2022
    According to The Lane Report, tourism groups and destination marketers just received $5.3 million in economic recovery funds to promote the Commonwealth's $8.9 billion tourism and culture industry. More . . .
  • March 17, 2022
    February saw a steady flow of seed and plant catalogs arriving in gardeners' mailboxes. Several sources have reported that gardening took root during the pandemic in a big way with some 18.3 million new gardeners. Indoor houseplants also seem to be making a big comeback. More . . .
  • February 24, 2022
    WEKU is a member of the Association of Kentucky Public Radio Stations, better known as KPR or "Kentucky Public Radio." The 14 member stations that make up the Kentucky Public Radio Network reach nearly all Kentucky counties, and portions of contiguous states, with a weekly audience of more than 600,000 listeners. More . . .
  • February 2, 2022
    WEKU received an early valentine from our listeners recently when Nielsen posted its Fall 2021 radio station rankings. Overall, the ratings show that WEKU continues to grow its share of the Lexington DMA (Designated Market Area), which includes 40 counties in Central and Eastern Kentucky. More . . .
  • January 25, 2022
    Sponsorship messaging on public radio brings with it a different set of rules than traditional advertising. The Federal Communications Commission (FCC) holds public media sponsor messaging to a higher standard than commercial radio ads in order to ensure the integrity of public radio broadcasts. More . . .
  • January 12, 2022
    When it comes to radio, winning means rising above the competition -- being heard. That's why an investment in WEKU Sponsorship makes sense. According to NPR's Fall 2021 Competitive Media Report, NPR is extremely well-positioned, both in terms of audience size and in standing out among its competitors. More . . .
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