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Sponsorship Blog

  • January 31, 2023
    Brand perception, the sum of a consumer's feelings, experiences and thoughts about a company, product or service, is a critical aspect of marketing. What people believe about your brand matters more than what you say about your business or organization. More . . .
  • November 29, 2022
    It's fundraising season. Many of us receive numerous fundraising appeals in our mail and email boxes during the holidays. It's not always possible to give to every organization that might deserve our support. So how can fundraisers ensure that their nonprofit stands out? More . . .
  • November 15, 2022
    NPR listeners are a valuable audience for college recruiters. People who listen to NPR are 133% more likely to plan to select a college or university for their own continuing education in the next 12 months than those who don’t. More . . .
  • October 20, 2022
    WEKU prides itself on being a trusted source of local, regional, national and international news. As an NPR station, we not only have access to exceptional national and international content, but we amplify and share the stories of people in Central and Eastern Kentucky. More . . .
  • September 29, 2022
    A new study from NPR in partnership with Neuro-Insight helps demonstrate how a news organization's credibility extends to the brands that sponsor it, sways opinions and affects purchase intent. More . . .
  • September 15, 2022
    Marketing is an ever-evolving process. Even a successful marketing strategy can benefit from a refresh now and then. WEKU sponsorship is perfect way to enhance your marketing approach and achieve better results over the long-term. More . . .
  • August 12, 2022
    The Spring 2022 Nielsen Ratings are in and WEKU has garnered the top share of the Lexington market for mornings, both on weekdays and weekends. And, WEKU is ranked second in the Lexington market overall (from Monday-Sunday 6 am -12 midnight). More . . .
  • July 28, 2022
    Aesop's Fable "The Tortoise and the Hare" is a fitting representation of how public radio sponsorship works. While there are some exceptions, especially for event-related messaging, public radio branding messages are most effective when they are repeated over a period of several months. The adage "slow and steady wins the race" and "work smarter not harder" both apply here. More . .
  • July 14, 2022
    You see it all the time on social media. A friend has a problem they need to solve and they ask for recommendations from people they trust. Whether it's plumbers, HVAC experts, veterinarians, dentists, or suppliers of mulch, internet services or landscaping services, finding a reputable business is a recurring need. More . . .
  • June 30, 2022
    As we prepare to celebrate Independence Day, it's worth keeping in mind the role that independent media plays in our democracy. An informed and engaged public is a critical part of our democratic infrastructure. More . . .
  • June 2, 2022
    In addition to our primary mission of providing reliable news, information and entertainment to public radio listeners throughout Central and Eastern Kentucky, WEKU sponsors can count on WEKU to deliver results. More . . .
WEKU depends on support from those who view and listen to our content. There's no paywall here. Please support WEKU with your donation.