Promoting a movie in 2025 is a performance in itself

By Scott Detrow,

Mia Venkat, Patrick Jarenwattananon

Published December 30, 2025 at 4:59 PM EST

NPR's Scott Detrow speaks with Nicholas Quah of Vulture about the evolution of celebrity publicity as the "new media circuit" commands more attention.

Scott Detrow

Scott Detrow is a White House correspondent for NPR and co-hosts the NPR Politics Podcast.

See stories by Scott Detrow

Mia Venkat

See stories by Mia Venkat

Patrick Jarenwattananon

See stories by Patrick Jarenwattananon

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