Social video and podcasts are the next frontier for Democrats seeking office

By Sacha Pfeiffer

Published September 19, 2025 at 4:54 PM EDT

Some political strategists say Democrats are falling behind Republicans in reaching voters in an important way: They're not active enough on platforms like TikTok.

Sacha Pfeiffer

Sacha Pfeiffer is a correspondent for NPR's Investigations team and an occasional guest host for some of NPR's national shows.

See stories by Sacha Pfeiffer

Support nonprofit, fact-based public service journalism

WEKU depends on support from those who view and listen to our content. There's no paywall here. Please support WEKU with your donation.

Contribute now

Related Content

Hanging death of a student in Mississippi is officially ruled a suicide

Will Stribling

A hanging death of a student in Mississippi this week fueled online speculations hat is was a lynching. It was officially ruled a suicide Friday.
Meet the couple who have performed karaoke almost every night for 25 years

Elena Neale-Sacks

Bob and Patti Vasconcellos have gone to a local karaoke bar to sing almost every night for decades. Now in their late 70s and early 80s, they hit the floor with their walkers, and the crowd goes wild.
Ace pitcher Clayton Kershaw announced his retirement at the end of the season

Gabriel J. Sánchez

The legendary pitcher will be stepping onto the mound Friday night, but it will be bittersweet for Dodgers fans. After almost two decades, he announced he'll be retiring after this season.
Sarah McLachlan has a new album for the first time in over a decade

Noah Caldwell

Singer-songwriter Sarah McLachlan has released a new album for the first time in over a decade. It arrives alongside a new documentary about the Lilith Fair music festival she founded.
Where could the U.S. government restrict free speech?

Ailsa Chang

NPR's Ailsa Chang speaks with University of Pennsylvania law professor Amanda Shanor about free speech protections in the wake of the killing of Charlie Kirk.