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HIV & AIDS on TV

NPR
Published January 13, 2003 at 12:00 AM EST

Viacom and the Kaiser Family Foundation have formed a massive entertainment partnership to increase HIV and AIDS awareness. It's a year-long campaign to run HIV and AIDS themes woven within Viacom-owned entertainment properties that include CBS, Showtime, MTV, UPN, Nickelodeon, Westwood One and a network of national billboards. Host Bob Edwards explains.

Copyright 2003 NPR
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