Lexington city leaders are once again taking up the matter of billboard makeup. An Urban County Council committee gave its approval to a framework for digital billboard advertising.
The action by the General Government and Planning Committee would authorize the use of electronic signage with minimum regulations. Seventh District Councilman Preston Worley said the regs could be refined further if the issue moves to the Planning Commission and then back to Council. Worley said digital signage is new technology.
“It is where the advertising industry is going. The infrastructure is more modern. It’s easier maintained. It’s better looking. The State has now imposed takedown requirements of static billboards if you put a digital billboard up,” said Worley.
The messaging changes on these electronic billboards. That’s a concern for Third District Council Member Hannah LeGris.
“Pedestrian, cyclist, and motorist safety and my concern is that if we’re integrated images that change every eight seconds that could contribute to distracted driving,” said LeGris.
Worley, who proposed the zone text amendment, said a study showed eight seconds is sufficient timing. Three Council members also raised concerns about increased energy use compared to static signs. The proposed digital sign regs call for placement at least 150 feet from a residential area. As it relates to potential light pollution, Worley said light can be directed onto the highway and away from adjacent areas. The electronic signage issue has been a debated and even litigated issue for about seven years.
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