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Business and the Economy

Through iHigh Deal, Alltech Reaches Out to Young Farmers

Billy Frey, of the Alltech Ag Network, sees the venture as a way to market Alltech's mission to interested groups online.
Lexington Public Media
Billy Frey, of the Alltech Ag Network, sees the venture as a way to market Alltech's mission to interested groups online.

Billy Frey is on a mission to link Alltech's expertise in agriculture with the next generation of farm leaders who are its natural market — and the concerned consumers who will be eating their products. That's why Frey is spending a substantial amount of his workweek at the downtown Lexington headquarters of iHigh, where he oversees Alltech's 3-month-old Ag Network at the online video company, which includes content from the Future Farmers of America.

 

Business and the Economy
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