Underwriting on WEKU represents a unique opportunity for your business or organization to enhance its image and demonstrate a commitment to the community. WEKU underwriters connect with specific target markets while aligning themselves with excellent, trusted programming.
Every underwriting announcement on WEKU reaches into the homes, automobiles and offices of consumer, civic and business decision-makers. Our listeners regard your announcement as a statement of character from a company that supports public radio just like they do.
An Exclusive Audience - WEKU is the #1 news station in the Lexington market and the only station serving Central & Eastern Kentucky. That's a potential audience of 1.5 million. Our audience is influential, curious and loyal to public radio. On air and online, WEKU listeners are thought and opinion leaders. Whether you are seeking to reach business leaders, cultural connoisseurs, lifelong learners, civic leaders, sustainability champions, curious explorers, tech trendsetters or donors, WEKU can help.
A Clutter-Free Message - Underwriting announcements are not commercials. They are acknowledgements of WEKU support from businesses and organizations. Because messages are integrated into WEKU's regular programming, there is no tune-out factor. This makes your investment in WEKU even more valuable.
Complement Your Marketing Plan - More than 70% of public radio listeners say a business' support of public radio positively influences their decision to purchase that company's products and services. As an integral part of your media mix, WEKU is a highly targeted and cost-effective complement to your marketing plan.
Enhance Your Brand and Image - An association with WEKU identifies your company or nonprofit as a civic and community-minded organization with an interest in the public that goes beyond simply selling a product or service.
WEKU's underwriting staff can help you design a schedule of underwriting announcements that meets your financial, marketing and philanthropic goals. Messaging options include sponsorship of specific programs, digital stream pre-roll messaging or a schedule that spans all segments of the day.
For more information contact:
Jeanne Marie Hibberd | Corporate & Community Support
Still not convinced? Download our case statement or call and let me walk you through how it works.