© 2025 WEKU
NPR for North, Central and Eastern Kentucky
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Twitter To Allow Advertisers To Target Customers

DAVID GREENE, HOST:

NPR's business news starts with targeted advertising.

(SOUNDBITE OF MUSIC)

GREENE: Twitter has decided to allow advertisers to target their customers. However, unlike Facebook and Google, Twitter will allow its users to opt-out if they're concerned about privacy. Still, the company is projecting ad revenues of a half-billion dollars this year and double that in 2014. Transcript provided by NPR, Copyright NPR.

WEKU depends on support from those who view and listen to our content. There's no paywall here. Please support WEKU with your donation.
Related Content